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Showing Month to Date. Changes are vs same period last month.

Reporting period

Marketing & Media

Content pipeline, paid acquisition and the subscriber funnel.

Ad spend
$17,320
+8.4%vs same period last month
Blended CAC
$12.41
−6.4% (improving)vs same period last month
ROAS
3.1×
+0.2× (improving)vs same period last month
New subscribers
1,396
+15.9% (improving)vs same period last month
Follower growth
+12,840
+12.4% (improving)vs same period last month

Short-form content pipeline

554 of 606 scheduled posts published · this month

  • Reels96 / 104 posted
  • TikToks118 / 130 posted
  • Stories340 / 372 posted
Posts published out of scheduled, per creator and platform
CreatorReelsTikToksStoriesTotal
Creator Alpha23/2528/3182/89133/145
Creator Beta21/2326/2975/82122/134
Creator Gamma19/2124/2668/74111/121
Creator Delta17/1921/2361/6799/109
Creator Epsilon16/1619/2154/6089/97

Ad spend

$17,320 this month · per week

Blended CAC

$12.41 per new subscriber · this month

Follower → subscriber funnel

0.11% of reach became paying subscribers · this month

  1. 1. Reach

    1,240,000

    Top of funnel

  2. 2. Profile visits

    48,200

    3.9% of reach

  3. 3. Link clicks

    6,140

    12.7% of profile visits

  4. 4. New subscribers

    1,396

    22.7% of link clicks

Up next in the queue

Times shown in the selected clock time zone

Live
  • Golden hour outfit check

    Reels · Creator Beta

    Owner: Tamsin C.
  • Studio day: behind the scenes

    TikToks · Creator Alpha

    Owner: Elio P.
  • Q&A teaser: ask me anything

    Stories · Creator Gamma

    Owner: Tamsin C.
  • Weekend travel diary

    Reels · Creator Delta

    Owner: Anouk J.
  • Morning routine, honest version

    TikToks · Creator Epsilon

    Owner: Elio P.
  • Gym day POV

    Reels · Creator Alpha

    Owner: Anouk J.

Top posts

By views, posted this month

  1. 1

    Golden hour outfit check

    Reels · Creator Beta

    412K

    2.8% link CTR

  2. 2

    Studio day: behind the scenes

    TikToks · Creator Alpha

    286K

    2.1% link CTR

  3. 3

    Sunday reset routine

    Reels · Creator Delta

    233K

    2.2% link CTR

  4. 4

    Q&A: answering your DMs

    Reels · Creator Gamma

    198K

    3.4% link CTR